How Ecommerce Can Go Green With Flexible Packaging

Posted on 25 Jun, 2021 14:12 Back

The ecommerce market continues to expand as consumer demand increases for a digital point-of-sale, convenient product delivery and an effortless return, if necessary. In fact, research firm Forrester predicts U.S. online retail sales will reach $500 billion by 2020, up from $373 billion in 2016. 


While this growth is favorable for brands using an ecommerce platform, it presents a challenge in terms of packaging, particularly when aiming to operate a sustainable supply chain.


Ecommerce challenges


Aside from providing quality yet speedy door-to-door customer service, ecommerce industry professionals must maintain profit margins while operating sustainably. When brand managers plan their ecommerce shipping logistics, some major packaging challenges that emerge are how to achieve compactness and durable barrier protection, all the while maintaining the lowest possible carbon footprint.


The better protection packaging can provide the product’s journey to the consumer, the less likely it is for the product to become damaged and ultimately returned. In some cases, returns can cause the most waste and ecological harm. Returns represent fully-costed waste, as damaged products—which have already incurred the cost of production—then have to be processed, recycled and shipped to a landfill.


Ecommerce opportunities


Flexible packaging’s unique attributes can provide opportunities to tackle some of ecommerce’s largest sustainability challenges. Flexible packaging can reduce transportation costs and energy output because it is lighter to ship than rigid alternatives. By using flexible packaging, brands can reduce CO2 emissions by moving more product with fewer trucks and planes.


According to the Flexible Packaging Assn. (FPA), one truckload of flexible packaging is equivalent to 26 truckloads of glass jars. Flexible packaging also offers a higher product to package ratio—an especially important feature as couriers move to charging by size in addition to weight (dimensional or dim weight).


During transport, flexible packaging can also reduce waste by offering the appropriate barrier properties to protect the product. If, for instance, a liquid product breaks and spills during transport, flexible packaging is protected while other packaging formats—such as carton board—might be more susceptible to damage. A product that is damaged in this fashion is unusable and unreturnable, therefore becoming fully-costed waste.


Additionally, when considering that up to 40% of the food supply in the U.S. is not consumed—sending billions of pounds of food to the landfill and creating large amounts of methane gas—finding ways to extend the life of foods is paramount. This consideration is just as applicable for ecommerce as it is for traditional retailer channels, particularly with the growing market for deliverable produce and prepared meals.


Fortunately, flexible packaging can use multi-layered films that can provide enhanced protection against the myriad ways that food can be spoiled: air, moisture and sunlight. For instance, certain produce in flexible packaging can receive as much as five times the amount of shelf life over traditional forms of packaging.


Ecommerce benefits


With the projected growth of ecommerce over the next several years, it appears ecommerce is here to stay. Brands must continue to seek out packaging solutions that meet both consumer demand and preference.


While marrying sustainable business practices with ecommerce has challenges, flexible packaging can yield beneficial results for both the consumer and the brand. A brand can reduce its waste and carbon footprint, and increase shipping volumes and shelf life, while consumers pay less for shipping. Additionally, consumers could experience peace-of-mind that the packaging for their convenient online purchase is considerate of the environment.


If brand managers can demonstrate to consumers how the company’s flexible packaging choices are targeted efforts toward a more sustainable future, environmentally conscious consumers will likely become loyal customers.


Check out our new selection of eco friendly makeup bags.


eco makeup bag   eco makeup bag   eco makeup bag








The Best Upcoming News
Classic Packing at Hong Kong Gifts & Premium Fair 2024!

Classic Packing at Hong Kong Gifts & Premium Fair 2024!

26 Apr, 2024

We are thrilled to announce that Classic Packing will be participating in the prestigious Hong Kong ...

2024 Fashion Trends Unveiled: Get Trendy Bags from Classic Packing

2024 Fashion Trends Unveiled: Get Trendy Bags from Classic Packing

22 Apr, 2024

Explore the cutting-edge fashion trends of 2024 with insights from Vogue and Elle. Discover bespoke cosmetic bags and handbags tailored to your every need, crafted by Classic Packing.

Best Women's Cosmetic Travel Bags of 2023: A Comprehensive Guide

Best Women's Cosmetic Travel Bags of 2023: A Comprehensive Guide

28 Dec, 2023

Discover the top women's cosmetic travel bags of 2023 with CLASSIC PACKING. From stylish designs to water-resistant options, find the perfect travel companion. Explore why CLASSIC PACKING stands out and how these bags can enhance your travel experience.

Get Your Valentines Makeup Bag for 2024

Get Your Valentines Makeup Bag for 2024

15 Dec, 2023

Elevate your brand with CLASSIC PACKING's exclusive Valentines Makeup Bags for 2024. Explore innovative designs, sophisticated styles, and customizable options. Make a lasting impression this Valentine's Day with our chic and practical accessories.

Best Travel Toiletry Bags From Classic Packing

Best Travel Toiletry Bags From Classic Packing

10 Nov, 2023

This engaging article serves as your ultimate guide to the best travel toiletry bags from CLASSIC PACKING. It starts by demystifying what a travel makeup bag is and its myriad uses. The spotlight then shifts to the diverse range of toiletry bags offered by CLASSIC PACKING, including the versatile Roll Up Hanging Toiletry Bag, the durable Waterproof Cosmetic Travel Bag, the transparent Clear Travel Toiletry Bag, the resilient Nylon Toiletry Bag, the organized Multi Compartment Makeup Bag, and the compact Small Toiletry Bags. This is a must-read for anyone looking to combine style, functionality, and convenience in their travel essentials.

INQUIRY / Reply within 6 hours

Get A Free Quote and Start Your Project Now!

If you have more artworks or information of your projects to share with us,
Please sent it to [email protected]

Your Name

Your Email (required)

Your Company

Leave your online Chat ID here.
We will get in touch with you within 10 minutes.

Your Country

Your Message

Links:

Copyright © Wenzhou Classic Packing Co., Ltd. All Rights Reserved.   Sitemap   Powered by: Juhewei

Get Free
Quote
Now
Customize
Your Bag
Now